One way link is a term used among webmasters for link building methods. A "one way link" is a hyperlink that points to a website without any reciprocal link; thus the link only goes "one way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines.

One way linking is an endorsement of a website, whether its intention is to provide additional visitors and traffic, or to help the website increase its position in a search engine.

One effective way to build this type of one way linking is by distributing articles through content sites and article directories. These articles generally contain an About The Author box that contains a one-way link back to the author's URL. When publishers use these articles, those one-way links help authors increase their page rank.

Other methods to increase one-way links is to pay for them, ask for them, or have them occur naturally, because other sites are interested in your website and its content.