Reciprocal Link And Take Back The Internet From The All-Consuming Search Engines

The Internet has been around for a number of years now, and while some say it has progressed and become more efficient--if more commercial than originally intended--than it was in its infant years. Of course the Internet wouldn't be known as the World Wide Web if there wasn't some inherent way to connect all of the websites together, and I don't mean through DNS and Internic and the complicated backbones that wire it all into one functional network. The true networking was done through linking, and web rings, and through email and word of mouth. That's how people found out about other wonderful websites, and ones that people would have an interest in.

But now, major search engines think that they must be the ones who control what sites should have importance, and they decide who should get the attention when it comes to keywords and terms, and SERPs, and other complicated algorithms that determine what websites you should be looking at when you ask for search engine results. It's these same search engines that are implying that it's a bad practice to link back to your friend, or to that other site that shares the same interests as you, and is more than happy to give you a link back to your site, because after all, you have something in common, and the traffic is going to come and go like the tide. Give and take.

Why do the search engines think that this is a bad practice? Why do they insist, or at least that's what the SEOs (Search Engine Optimizers) believe, that reciprocal linking will damage your reputation on the Internet, and cause you to drop in the search engine results? Hasn't link building been the real strength of the Internet, and the reason for so much growth? The search engines should be embracing the practice of reciprocal link building, because you're doing much of the work for them. You're telling them that this other site is just as good as yours, and you don't mind telling your visitors that it's okay to go there after they leave your website. Well, they have to go somewhere right? Without reciprocal links, or web rings, or link pages, the web surfer must rely on the search engines to give them websites to visit. Hey! Wait a minute! Did I just imply that the search engines need you to need them?

There are so many people that fret over their search engine results that they forget that there are more ways to attract visitors than just organic search engine traffic. Many of these people neglect to consider that a good reciprocal link to a popular "related" website can generate more traffic to you than the first position in a search engine result that people may never type.

These search engines are giant corporations, and like any other monster business, they are out to make money for their company and their shareholders. They don't care about the regular Internet user. They just want to dominate their market like any other corporate entity, and they're not going to do it by making friends.

So instead of giving in to the will of the search engine, go out and find yourself some solid reciprocal links from reputable websites, and take back the Internet from these money-hungry Web giants who only want you to do what they tell you, because you're the small fish in the giant ocean of the Interweb.